Leading European manufacturer of plastic packaging for the food industry, Faerch Plast has recently supplied eye-catching dual colour CPET trays in sage & cream to Greencore for the re-launch of Tesco’s core Italian ready meal range.
Greencore challenged Faerch Plast to give its existing trays a more authentic and appealing format for the new and improved premium ready meals, which include beef lasagne, spaghetti Bolognese, meatball pasta and sausage pasta, with minimal changes to pack designs or sizes.
Jenna Cree, Development Manager for Greencore Warrington comments: “Faerch Plast already supplies two dual colour trays in black & terracotta and black & silver for the Tesco Finest range. This striking new sage & cream colour combination meets Tesco’s criteria perfectly and offers a high quality finish that really does make the Italian range stand out on shelf. It provided the makeover required with minimal changes to pack size or basic design which was a major benefit as it meant we didn’t need to alter any of the equipment at our plant in Warrington.”
Vicki Parker, Key Account Manager at Faerch Plast comments: “Getting the right intensity of colour for both the sage green outer surface and cream inside was not an easy task but after a lot of hard work by our CPET and extrusion experts we achieved a dual colour tray that both Greencore and Tesco were happy with.
Vicki adds: “Our state-of-the-art production technology and modern, efficient extrusion capabilities enabled us to develop the innovative dual colour CPET trays which are already proving popular amongst customers. This completely different packaging format separates ranges on the supermarket shelf, whilst the eye-catching colour combinations help inspire and direct consumers to the products they are looking for or wish to try.”
FaerchPlast also offers dual colour trays in red & black, blue & black, blue & white and purple & black, with new combinations currently in development.
Faerch Plast’s wide range of CPET trays feature dual ovenability and a wide temperature tolerance from -4F (-20c) degrees to 430F (220c) degrees, for freezer-to-oven or microwave convenience. CPET eliminates negative effects on food flavour and aroma, giving consumers well-protected, more versatile and better tasting meals.
Joe Iannidinardo
Tel: 020 8254 2300
Email: uk@faerchplast.com
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