Evolution of an Icon

Black Tower, the No.1 wine brand from Germany, is now taking a further step forward in the evolution of its unique bottle presentation with a new contemporary look. The new packaging is cleverly designed to offer more shelf impact with a softer, more feminine feel, and will appeal to wine drinkers who are new to Black Tower, as well as the brand’s trusted loyalists.

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The new packaging will be supported with a major regional marketing campaign which will run from March to June in northwest England.

Initiatives will include bus sides, bus stops, newspaper advertising, increased social media activity and on-thestreet activities to tickle the public’s taste buds and challenge their perception of Black Tower.