Evexia Thrive have emerged onto the UK food scene offering shoppers a new range of fresh filled and unfilled gluten free pastas due to the growing demand for gluten free produce.
With Coeliac disease affecting at least 1 in 100 people in the UK and in Europe and a significant increase in consumers opting to reduce or cut out gluten from their diet completely, retailers have stepped up their gluten free offering both in-store and online.
“Having carried out extensive research and forecasting into 2017 trends, we decided to create a range of new filled and unfilled gluten free pastas that would allow consumers the freedom to cook their favourite pasta dishes. We are passionate in our mission to help consumers optimise their nutritional wellbeing and strongly believe Evexia Thrive will help everyone to do so. We are allowing consumers to ‘THRIVE’ in modern day society whether that is due to health reasons or diet preference. Our research-led strategy enabled us to create a succinct brand name that encompasses the brand ethos and philosophy, alongside a compelling and recognisable logo,” says Paul Ugo, Managing Director of Ugo Foods.
The new brand launched into over 300 Sainsbury’s stores at the end of September this year, and will launch into other leading retailers in the New Year.
Evexia Thrive introduced four new product SKUs to the market including two unfilled and two filled gluten free pastas: Gluten Free Penne, Gluten Free Chickpea Fusilli, Gluten Free Spinach and Ricotta Tortelloni and Gluten Free Tomato and Mozzarella Tortelloni. The range is suitable for coeliac, vegans and vegetarians with certain products in the range being free from eggs and a source of protein and fibre.
The ideal solution for modern lifestyles, Evexia Thrive provides easy to prepare Italian style dishes for anyone who is gluten intolerant or wishing to reduce gluten in their diet. Evexia Thrive offers an alternative to regular pasta with no compromise on taste and quality.
With aggressive sales targets and plans to expand into international markets, Evexia Thrive aims to share its passion and dedication as widely as possible in the gluten free market.