Energizer® Introduces Its Longest-Lasting AA Alkaline Battery in TV debut

  • Energizer® demonstrates the long lasting power of new MAX PLUS in TV advert
  • Airing this week, the TV advertising sees the product benefits come to life with the help of Energizer

Energizer®, a leading innovator in the battery industry, is debuting the latest addition to its portfolio, Energizer® MAX PLUSalkaline batteries, in its latest TV advertising. Launching with a fresh new creative, the advert sees the new look Mr. Energizer™ take a starring role, promoting the new range. Energizer® MAX PLUSAA batteries are the brand’s best performing, longest-lasting alkaline batteries and the fun advertising demonstrates their longevity to UK households.

Appearing alongside popular ITV programmes as well as being shown on Channel 4 and Sky channels during August, the advert is expected to reach nearly eight and a half million people. Both humorous and engaging, the advertising has been created by Camp + King and follows Mr. Energizer™ who, thanks to his long-lasting energy, can’t stop moving! The director then comes up with the idea of Mr. Energizer™ running on a treadmill to keep him in one spot for the perfect take.

Energizer® MAX PLUS underscores our commitment to innovation and providing consumers with long-lasting, reliable power and this TV advert further highlights our ambition for this new range,” said Lori Shambro, Vice President, Global Marketing at Energizer Holdings, Inc. “Our performance AA alkaline batteries power the devices consumers use most with the best performance from Energizer® yet, so you can feel confident knowing you have power when you need it.”

Energizer® is introducing Energizer® MAX PLUS  through an integrated marketing campaign featuring Mr. Energizer™. His unstoppable power and energetic spirit brings to life the strength and endurance of Energizer® MAX PLUSbatteries.

Energizer® MAX PLUS AA batteries are the brand’s No. 1 longest-lasting AA alkaline battery, and they hold power for up to 12 years in storage. The new AA batteries also feature the leakage protection customers have come to expect from Energizer®. Energizer® MAX PLUS will replace the Energizer® brand’s current performance alkaline product, EcoAdvanced, offering to streamline and improve consumers’ shopping experience. 

Energizer® MAX PLUS is available across grocery, impulse and wholesale channels in all primary battery formats following its launch in June 2018. Energizer® MAX PLUS starts at £5.00 for a four-pack. 

About Energizer Holdings, Inc.               

Energizer Holdings, Inc. (NYSE: ENR), headquartered in St. Louis, MO, is one of the world’s largest manufacturers of primary batteries and portable lighting products and is anchored by its two globally recognized brands Energizer® and EVEREADY®. Energizer is also a leading designer and marketer of automotive fragrance and appearance products from recognized brands such as Refresh Your Car!®, California Scents®, Driven®, Bahama & Co.®, LEXOL® and Eagle One®. As a global branded distributor of consumer products, our mission is to lead the charge to deliver value to our customers and consumers better than anyone else. Visit www.energizerholdings.com for more details.