Enco Products Limited, market leader in the UK’s fast-growing Caribbean food and drink market, is launching its first ever mainstream snacking range. The company, a division of Grace Foods UK, is introducing a range of three 85g exotic snacks comprising green banana chips, plantain chips and sweet plantain chips. The new products are targeted at consumers looking for a delicious alternative to many traditional savoury snacks.
“The new, exotic range will enable people to experience a tasty, new snacking experience. It will also provide retailers with an incremental profit opportunity by providing a major point of interest on shelf,” says George Phillips, Enco Products’ Commercial Director.
Enco is backing the gluten free range, suitable for vegetarians, with a national sampling campaign and PR activity targeted at women’s interest titles.
Each of the three products is packed in outers of 12, with an rrp of 79p.
For more details on Enco Products’ market-leading range of food and drink, call 01707 326 222, visit www.gracefoods.co.uk or email:
customer.services@gracefoods.co.uk
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