Emmi’s CAFFE LATTE on air for first time

emmiEmmi will be hitting our TV screens for the first time ever, with an advertising campaign launching this month to support CAFFE LATTE, their range of fresh iced coffee drinks.

The 30 second advert has been created by Zurich based agency By Heart and highlights the finest barista quality coffee used to stimulate our senses as we enjoy a real coffee experience.

CAFFE LATTE is currently the only iced coffee in the UK market made from real espresso coffee and fresh milk (rather than coffee flavourings and UHT milk). It comes in a convenient re-sealable cup and can be enjoyed any time of day as a light refreshing drink.

Julie Plant, Managing Director at Emmi UK, said: “We are launching our biggest ever campaign for CAFFE LATTE this autumn which we hope will cement the brand’s status as the ultimate cold on-the-go refreshment. Our investment will deliver incremental profit opportunities for our customers through increased brand awareness during our Indian Summer!”

Emmi is the largest Swiss milk processor and one of the most innovative premium dairies in Europe.

In Switzerland, Emmi focuses on the development, production and marketing of a full range of dairy and fresh products as well as the production, ageing and trade of primarily Swiss cheeses. The primary focus in fresh products is on lifestyle, convenience and health products.

Product innovation, gains in market share and acquisitions have contributed to several years sustained growth in Switzerland and in international markets. In 2009, Emmi achieved net sales of CHF 2.62 billion and employed a total of 3,500 people (full-time equivalents) in Switzerland and abroad.

For more information, call your local Emmi sales team or visit the website at www.emmi.ch