The successful ‘TiltMaster’ pack is an innovative retail-ready concept produced for valued customer Roach Bros; it fulfils a market need for a self-merchandising pack and it is 100% recyclable.
The corrugated concept, which has already won a Starpack award, allows the product to be displayed on a backwards tilt thus keeping it upright and maximising shelf impact. The tilting function only operates when the lid is removed, therefore taking up 18% less storage and distribution resource compared to a pre-formed construction.
Tony Foster, Sector Director for DS Smith Packaging commented; “we are delighted to receive this global award on behalf of our customer and their brand. Awards demonstrate our wide ranging capabilities and are testament to the hard work and skill of our people, the success of our business tools PackRight, and clever innovations such as ‘TiltMaster’. We aim to help customers succeed at the point of sale whilst reducing cost and carbon in their supply chains”.
DS Smith Packaging
Tel: 0845 260 7080