DS Smith celebrates 10 titles at EFIA Print Awards

DS Smith has been recognised for its high quality design and innovation at the European Flexographic Industry Association (EFIA) Print Awards 2014.

A total of ten honours were awarded to the corrugated packaging and supply cycle specialist, including Gold for work on the packaging for Lyons Original Tea 600 and Silver for the printing for KitKat Chunky and Mini D’Aim Eggs.

The firm also scooped Silver for its packaging on the Art of Hosting promotion for 12-year-old blended Scotch whisky Chivas Regal.

Tony Foster, UK sales and marketing director at DS Smith, said: “Brand owners and retailers expect the print on our RRP to help identify goods back-of-store, support brand values on-shelf and increasingly, to help persuade the consumer to buy. Therefore, well printed RRP is at the heart of what we do.

“We work with our customers on design innovation, creativity and on matching the graphic effect to the pack structure. The result is a sustainable pack that protects the product, maximises shelf space and crucially, encourages the shopper to buy.”