Nestlé Confectionery’s flagship brand KITKAT is to kick off 2019 with a brand new on-pack promotion giving lucky consumers the chance to win a very special break.
January can seem a bit of a bleak month for consumers, with many of us tiring of the cold winter weather, the dark nights and short days. Therefore, the chance to win a holiday break to one of ten amazing, warm, exotic destinations such as Miami, Cuba, Thailand and Barbados, instantly upon opening a chocolate treat, is certain to be hugely appealing.
What’s more, there are 100 getaway goodies to be won every day during the promotional period with prizes including KITKAT branded passport covers, sun visors, beach towels and luggage straps.
Promotional packs will be available across the market from January 2019 with formats featured including consumer favourites KITKAT 4 Finger, KITKAT Chunky, KITKAT 2 Finger and KITKAT Bites.
Each holiday prize, worth up to £8,000, is available to be won instantly by purchasing a promotional pack of KITKAT and finding a Lucky Winning Bar and winning ticket inside. The special winning chocolate bar will feature the name of the dream holiday destination written on it in white chocolate, providing a fun and exciting way for consumers to discover their prize. The 100 Getaway Goodies can be won every day by entering online the unique promotional code found inside packs to discover instantly if they are a winner.
A new media campaign will launch on 4th February to support the ‘Make a Break For It’ activity, and will include 6 sheet posters, social and digital media. The social media will create excitement around the promotion, as it challenges consumers to join the hunt to find these incredible winning packs. Plus, the KITKAT brand will launch its new KITKAT TV advertising on 21st January as part of a £4.5 million media campaign, with a specific ‘Make A Break for It’ tag featuring across February.