Dr Karg Mini Crispbreads set to spark a ‘seeding frenzy’

Seeded crispbread brand Dr Karg is launching a new range of organic wholegrain snacks that offer a genuinely healthy and tasty alternative to fatty and sugary products such as crisps and cereal bars.

Dr Karg Mini Crispbreads are packaged in handy 30g bags, perfect for on-the-go eating, and are available in three delicious varieties – Sesame & Linseeds, Emmental Cheese & Pumpkin Seed, and Tomato Mozzarella with Provençal herbs (rosemary, thyme, basil, savoury, oregano, marjoram and lavender flower).

Just like the original, full-size Dr Karg Crispbreads on which they’re based, the new Dr Karg Mini Crispbreads offer a winning combination of great taste and an excellent nutritional profile – but now with added convenience.

With their particularly high seed content (up to 23% depending on the variety), they are rich in protein, fibre and healthy oils, and low in sugar. Dr Karg Mini Crispbreads are certified organic and contain natural ingredients.

Jeff Bayley, managing director of Single Marketing, which distributes the Dr Karg brand, said: “The launch of our new Mini Crispbreads means health-conscious consumers now have a snacking option that really rivals existing, less healthy snacks in the taste department.

“We’ve all been there – come mid-morning or mid-afternoon we just need something to fill a gap, but it’s a struggle to find a healthy option that’s as satisfying as it is enjoyable. Dr Karg Mini Crispbreads meets all of these criteria.

It’s a delicious bagged snack that scores highly on the nutrition front while beating those hunger pangs. In addition, at 30g per portion, it’s the perfect-sized snack to tide you over until the next meal.”

Dr Karg Mini Crispbreads will be available in major supermarkets and wholesalers nationwide, as well as through specialist health food channels. Jeff Bayley said he expected the new range to perform particularly well in garage forecourts and convenience stores.

“Dr Karg Mini Crispbreads are perfect for snacking on the move,” he said. “With its stylish and distinctive packaging, the new range is sure to achieve high levels of stand-out in impulse channels.”

He added: “The Mini Crispbreads are also a great option for lunchboxes – for both adults and kids – which means they’re bound to appeal to people doing their weekly shop in supermarkets. We’re confident this great new range will prove to be a hit with consumers of all ages through a range of channels.”

The Dr Karg brand is set to benefit from a fresh burst of consumer press advertising this spring, with adverts booked to appear in popular titles including Zest, Top Santé and BBC Good Food.

Since it was launched in 2002, the original Dr Karg Crispbread range has grown to be worth an estimated £4 million a year at retail, with listings in Tesco, Sainsbury’s, Waitrose, Whole Foods Market and Planet Organic, as well as in leading food halls and hundreds of independent stores.

More information on Single Marketing Limited can be found on their website: www.singlemarketing.co.uk