Dove Refreshes Anti-Perspirant range with New Variant

Dove, the UK’s number one skincare deodorant brand from Unilever[1], is adding a new variant, Apple & White Tea, to its successful Go Fresh range – a crisp and fruity scent that offers users 48-hour protection against sweat.

Available in two aerosol formats (150ml and 250ml), and a 50ml roll-on, Dove Go Fresh Apple & White Tea offers all day freshness, whilst our ¼ moisturising cream leaves underarm skin feeling soft and smooth. Its notes of juicy apple and crisp white tea allow users to enjoy the scent of summer all year round.

Boasting a striking pack design featuring bright coral red, the new offering presents optimum stand out on shelf and builds on the popular Go Fresh range.

[1] [1] Nielsen Total Market: Total Coverage Total Product: DEODORANT Source: ScanTrack  Data to: WE 03.12.16