Domino’s launches digital campaign for Reggae Reggae pizza

Domino’s, the pizza delivery expert has teamed up with musical culinary genius, Levi Roots, to launch a Reggae Reggae pizza. Made using Levi’s famous Reggae Reggae sauce, Domino’s new pizza creates a taste of the Caribbean with roast chicken, tomatoes, green peppers, pineapple and 100% mozzarella cheese. A vegetarian version of the pizza is available with sweetcorn and it can also be purchased as one of Domino’s oven-baked subs.

The Reggae Reggae pizza officially launches in Domino’s stores on Monday April 11, 2011 but if you’re hungry to try it early, grab a slice of the action now with an exclusive preview via Facebook. Simply log on to Domino’s UK Facebook page and click through to www.dominos.co.ukwhere the new pizza will automatically be added to your checkout basket at a promotional price of £9.99.

Levi Roots said: “It’s fantastic to be working with Domino’s to launch this mouth-watering new pizza. With Domino’s fresh toppings and my Reggae Reggae sauce, it’s a partnership made in the Caribbean! I’m famed for putting music into food and this pizza will really bring out the reggae reggae in you.”

Simon Wallis, sales and marketing director of Domino’s, said: “We’re really excited about the Reggae Reggae pizza, which promises to inject a ray of added sunshine into a whole host of great pizza eating occasions. With such a well known sauce as Reggae Reggae and Levi’s larger than life, vibrant personality behind it, we’re sure it is going to be well received by both pizza lovers and Reggae Reggae sauce fans alike.”

Domino’s new Reggae Reggae pizza goes on sale in stores nationwide from April 11, 2011. For more details or to take advantage of the UK Facebook preview, visit www.facebook.com/DominosPizza.