Dole Packaged Foods Europe is consolidating its position as a leading player in the fruit in juice market. The first company to put pineapple into cans is now refocusing on its flagship canned range by rolling out Dole Tropical Gold Pineapple.
Bright golden in colour, Dole Tropical Gold Pineapple sourced from the Philippines, is naturally sweeter and contains three times more vitamin C than standard pineapple. Packed in 100% natural juice with no added sugar, high in fibre and with just 58 calories per 100g the range is positioned as a healthy snack and dessert and a versatile ingredient in sweet and savoury dishes.
“With the recession biting consumers want greater value from everyday foods,” says Harvey Aaron, Sales Director Northern Europe, Dole Packaged Foods Europe. “We believe there has never been a better time to build on our reputation as a pioneering premium fruit brand. Our consumers tell us that our new Tropical Gold Pineapple is the sweetest and juiciest canned pineapple on the market and it’s great value too. And with each 100g serving providing 53% of the RDA of Vitamin C consumers see the product as a welcome addition to their healthy eating regime.”
Dole Tropical Gold pineapple is available in slices and chunks in 227g and 567g cans at 56p and £1.11, respectively.
The brand’s canned fruit range also includes a Tropical Fruit mix in light syrup in 227g and 432g.
Dole, Fruit the way you like it.
Dole Packaged Foods Europe
Tel: 0033 155 27 10 60
www.dole.co.uk
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