Delice de France unveils new retail concepts to drive food to go sales

Less than a month after announcing a management buyout from ARYZTA Group, independent bakery specialist Delice de France is unveiling plans to strengthen its offer in the convenience retail channel.

Delice de France CEO Thierry Cacaly said the company’s innovative retail solutions, including 3 new concepts exclusively for the convenience channel, would enable its retail partners to capitalise on emerging trends in the UK’s dynamic food and drink to go market.

“As convenience retailers are looking for new profit drivers in an increasingly competitive trading environment, and on the move consumers are actively seeking new and innovative food solutions, we’re confident that our new retail concepts will provide shopkeepers with the product range and quality they need to strengthen their food to go offer,” he said.

Launching from Spring 2020, Delice de France’s 3 new retail concepts are as follows:

  • Delice To Go – Providing a dedicated ‘food to go’ solution for consumers on the move, this classic range will also focus on healthier options including vegan, vegetarian and gluten-free products. The range will offer a mid-market price point for consumers, with strong retailer margins. When paired with a premium coffee offering, which is also offered by Delice de France, retailers will be able to maximise their returns.
  • Petit Delice – Offering a top quality in-store bakery solution, the Petit Delice range comprises a range of classic Delice de France bakery items focusing on speciality breads, innovative viennoiserie and sweet bakery treats. When paired with a premium coffee offering, which is also offered by Delice de France, retailers will be able to maximise their returns.
  • Delice Direct – This frozen bakery solution enables convenience retailers who don’t have enough space for ovens to offer customers a range of premium bakery products including speciality breads, viennoiserie, pastries and cookie pucks for bake at home convenience. 

“With research showing that an in-store bakery can result in more than £81,000 worth of additional business*1, and increasing hot food to go penetration by just 1%  adding more than £23,000 to the average convenience store*1, we’re confident that our new retail concepts will be a major profit contributor to convenience retailing,” adds Cacaly.

“We’ll be supporting the rollout of the new concepts with tailored point-of-sale material and field-based sales support, to ensure that retailers have all the information and assets they need to make the most of this opportunity.”

In addition to its bakery offering, Delice de France will continue to promote its well-established Seattle’s Best Coffee, offering retailers a quality, branded coffee on-the-go solution, with either profit share or rental options available.

The announcement comes as 71% of UK shoppers say convenience is more important to them than it was 5 years ago and 74% saying they will usually choose the food retailer that is most convenient for them*2.

Retailers interested in receiving more information on the new Delice de France offer should contact 0844 499 3311.

SOURCES:

*1 HIM 2017

*2 ACS Savvy Thinking: The Accelerating Pace of Retail Report 2018