Course record smashed at GroceryAid Windermere Row

Rowers raise over £85,000 for industry charity 

The sun shone brightly on Lake Windermere last Saturday, providing perfect conditions for the KP Snacks team (pictured) to smash four minutes off the course record, previously held by Tesco.  The event, known for its competitive rivalry, saw 150 rowers take to the water to raise over £85,000 for the industry charity.  This money will provide 110 Crisis grants to help change grocery colleagues’ lives for the better.

Sponsored by Mars Wrigley Confectionery, Arla Foods and Danone, the challenge took place over a gruelling 10 mile course with all boats cheered on fiercely by family and friends.  The evening saw over 200 people gather at the awards party in a stunning lakeside location to see the prize giving and enjoy games, raffles and live music.

Emma Taylor, People Director UK & ROI at Tesco, commented: “The Windermere Row is a fabulous and fun-filled event – it combines physical challenge and the opportunity for teambuilding, with the chance to spend time with colleagues and family, all whilst making a difference for this really worthwhile cause.”

The chance to bring family and friends to the Windermere Row makes it unique in the GroceryAid event calendar.  Tony Lorman, Commercial Director at Danone commented “This is a one of a kind event in a beautiful setting that is virtually guaranteed to be the most fun you will have on and off the water.  This year’s event did not disappoint”.

Next year’s Windermere Row will take place on the 9th May 2020. To find out more contact events@groceryaid.org.uk or call 01252 875925