Comfort goes Coco with new tropical fragrance

Comfort, the leading fabric conditioner brand, is expanding its Perfume Deluxe portfolio with a brand-new coconut fragrance – Comfort Perfume Deluxe Coco Fantasy. With coconut scent continuing to be a huge hit with consumers, the new Comfort addition is perfect for those who are self-confessed fragrance seekers whilst also providing retailers with an opportunity to boost their laundry sales.

The new specially crafted Comfort Perfume Deluxe Coco Fantasy is designed to bring the latest coconut scent trend[2] in fine fragrance to fabric conditioners.

Rolling out now, the new variant offers an intense fragrance, promising to treat the senses to a luxurious and nourishing blend of coconut, exotic fruits and white florals.

Charlie Beevor, Vice President, Home Care, Unilever UKI, “We know through research] that what we wear can impact our mood and how we feel, which is why at Comfort we’re passionate about helping shoppers take the very best care of their clothes.

“We are championing the slow fashion revolution by encouraging the nation to take care of their clothes, in order to keep them for longer. This starts with using fabric conditioner to protect clothes and add freshness, reducing the need to buy news clothes. By pairing uplifting luxury fragrance with our fabric conditioner, the new Coco Fantasy variant provides the perfect solution – guaranteed to keep you loving your clothes longer”.

This latest launch from Comfort features an eye-catching, nature inspired design to provide optimum stand out on shelf.

[2] With over 200 coconut launches in the UK alone in the last 2 years, Jan 2016 – Apr 2019, source GNPD Mintel