Colman’s, the market leader in dry packet mixes, is bolstering its portfolio with four new Meal Makers, which will be the first in the category that are reduced in salt, contain no added sugar and are gluten-free. The launch of Colman’s Seasoning Blends aims to step change category perception by dialling up the range’s more natural credentials.
Rolling out nationwide, new Colman’s Seasoning Blends include: Smoky Mexican Tacos, Blazin’ Chilli Con Carne, Kickin’ Jamaican Jerk and Herby Spaghetti Bolognese variants, all of which feature carefully selected herbs and spices blended together for the ultimate, full on flavour dish.
With a growing consumer movement towards more natural food products, the range has been specifically designed to target those looking to cook healthier evening meals, but with the convenience of a packet recipe mix. The range also taps into the trend for specialist diets, as more shoppers look for gluten-free products.
Andre Burger, Vice President Foods, at Unilever UK, comments: “Colman’s is a market leader in the Meal Maker category, so we’re excited to be launching this new range which will step change category perceptions and introduce the brand to a whole new consumer base.
“Shoppers are increasingly looking for products that fit into a more natural and healthier lifestyle, and at the same time, we’re seeing a rise in the number of consumers that are seeking out gluten-free, reduced salt and reduced sugar products. To reflect the natural credentials of the range, the packaging has been designed using a ‘brown paper bag’ look and feel, with a window at the front ensuring the blend of herbs and spices are clearly visible.”