Coca-Cola enters premium spirits arena with Signature mixers

Coca-Cola European Partners (CCEP) has announced a new milestone in its 134-year history by officially launching Coca-Cola Trademark into the mixers category, with the creation of Coca-Cola Signature Mixers, a range of four specially crafted drinks, designed to be mixed primarily with premium dark spirits.

Coca-Cola Signature Mixers builds on the brand’s longstanding reputation as the original, authentic mixer enjoyed across the world.

Coca-Cola Signature Mixers draws on the craftsmanship, skill and passion that sits at the heart of the brand’s heritage, starting with founder and inventor, Dr. Pemberton in 1886. A global first, the iconic brand collaborated on its liquid by challenging a handful of the world’s leading bartenders to create a range of new taste experiences, with access to over 200 contemporary and traditional ingredients.