Cillit Bang – Bang and the dirt is gone!

Putting the brand firmly in the public eye and proving yet again that Cillit Bang is an all-purpose cleaner that can safely tackle the cleaning jobs that other cleaners just can’t cope with, the nation’s favourite power cleaner is being used to help remove plutonium stains at the defunct Dounreay nuclear power plant in Caithness!

More bang for your buck…
Cillit Bang is not just an effective cleaning choice, but also makes economic good sense, with a keen retail price. David Hanson, project manager with Dounreay Site Restoration Ltd, said the efficacy of Cillit Bang was helping to drive down the £2.6 billion cost of demolishing the site.

Sales opportunity….
The high profile national media coverage generated by the Dounreay story, which has included pieces in the Daily Mail,  Daily Telegraph and the BBC, reminds consumers that Cillit Bang is a multi-purpose cleaner that can be used on even the toughest stains and dirt.

A spokesperson for the brand said:  “While this is not a usage we had anticipated, and it isn’t included in the pack directions, we are very pleased to hear that Cillit Bang is making light work of the job at Dounreay. The team there are learning what regular users have long known – Cillit Bang is a truly multi-purpose cleaner.”

Reckitt Benckiser is the world leader in household cleaning, excluding laundry, and has a major presence in health and personal care. The Company is truly global, with over 60 operating companies, over 40 manufacturing facilities worldwide and has sales in 180 countries. Amongst its brands are such world leaders as Vanish, Harpic, Finish, Veet, E45, Dettol, Strepsils, Clearasil, Airwick, Gaviscon, Nurofen; and in the UK – Lemsip.  The Company employs 22,000 people around the world. Reckitt Benckiser is headquartered near London and is listed on the London stock exchange. With a market capitalisation of circa £19bn it ranks among the top 30 UK listed companies. Reckitt Benckiser has proforma net revenues approaching £5bn.

Reckitt Benckiser
Tel: 01753 506800
www.cillitbang.co.uk