Chia Bia set to shake up the vitamins and supplements category

Chia Bia, Europe’s largest supplier of chia seeds, is set to shake up the vitamins and supplements category after becoming the first business in Europe to secure Novel Food Act approval to bring Chia Oil capsules to market – a sustainable and vegan alternative to Omega 3 fish oils. Each serving of 1200mg of Omega 3 ALA contributes to the maintenance of normal blood cholesterol levels and supports a healthy heart. Chia Oil also helps to boost memory and concentration levels, and is known to improve brain health.

One-Bottle-low-Res_DSC0136-EditMade by cold-pressing chia seeds and encasing in a vegan friendly capsule, Chia Oil capsules offer a 100% plant-based substitute for fish oils – boasting 1200mg of Omega 3 ALA per serving, a neutral flavour and aftertaste. Chia Oil represents a unique opportunity for retailers.

Stephen Butler, Sales Director at Chia Bia, says: “We’re delighted to have been given the green light to bring this latest chia-based innovation to market – and further bolster our commitment to meeting growing consumer demand for a wide variety of natural, plant-based and convenient options that offer a tangible health benefit.

“Couple this with the undeniable growth of plant-based eating over the past couple of years – a topic that’s trickling more and more into the mainstream from both a health and environmental point of view – and the sales potential for a 100% vegan and sustainable source of omega-3 amongst vitamin and supplement shoppers across the UK is palpable,” Butler concludes.

The brand also offers consumers an easy way to boost nutrition with a range of tasty food products that all contain the highly sought-after and nutritious chia seeds. Chia seeds are one of the highest known plant-based sources of Omega 3 in the world, it is also high in fibre, a complete protein and is full of natural antioxidants. Chia is gluten, sugar, pesticide and trans fat free.

In addition to the highly innovative chia oil, Chia Bia’s product range includes four different varieties of Chia Seeds, whole and milled varieties, plus two chia berry mixes – cranberry or blueberry, three organic nutrient Chia Bars alongside the delicious gluten free Chia Crunch biscuit range. Chia Bia’s range of products can help in the battle to alleviate countless health complaints such as reduced cholesterol, increased energy levels, healthy digestion and improved memory and concentration.

www.chiabia.com