CHEP, the FMCG and retail supply chain specialist, has introduced small Bluetooth sensors to its quarter pallets in the UK, used as promotional displays by manufacturers and retailers. It follows the success of the technology in Germany, where manufacturers have experienced significant upturns in new customers and voucher conversion rates linked to their promotions.
The small Bluetooth sensor, known as a beacon, is paired with the promotional goods stacked on the pallet, which allows companies to send personalised promotional messages direct to customers’ phones. When customers come near the display, they receive targeted and relevant notifications. Digital vouchers and offers are then sent to their mobiles, using the store’s or manufacturer’s loyalty apps. Customers then redeem the vouchers or offers at the checkout.
CHEP has already successfully introduced its beacon pallet display technology in Germany, where there are some 18 million product promotions a year. Mondelez have seen a 39% uplift in coupon activation and a 183% increase of new customers following a trial of the smart promotion displays.