Coca-Cola European Partners (CCEP) unveiled the next phase of its ‘We Do’ campaign yesterday to celebrate Coca-Cola Classic and reinforce the uniqueness and specialness of the 132-year old global phenomenon. Much like the Elvis Presley creative which launched on 6th April, graphic designer Noma Bar has created another iconic advert featuring Marilyn Monroe which is reminiscent of Coca-Cola’s historical print adverts. The striking creative retains the strapline ‘They don’t make ‘em like they used to. We do’ and will run across digital out-of-home media sites including the prestigious Piccadilly sign in central London and national print media.
Simon Harrison, customer marketing director GB at Coca-Cola European Partners, said: “Coca- Cola is an iconic, well-loved brand that provides a moment of uplift for drinkers, which is why they return time and time again. Despite the world changing around it, the brand has maintained the same original recipe that was created in 1886 and is still loved by many today. The ‘We Do’ campaign is a celebration of a truly remarkable drink that has survived over a century and isn’t going anywhere soon.”
Coca-Cola Classic is the most loved and most consumed cola in Great Britain* and is the number one cola brand by value, volume and household penetration**.
* GB BGS Survey Jan 18-Feb 18, 12- 59 yrs
** Nielsen Total Market 25th February 2018 YTD