Ricola looks to garden for blooming sales
In a bid to further ‘grow’ brand awareness, Swiss confectioner Ricola has announced plans for a major sampling and PR campaign, which will include...
Kingsmill partners with Wallace & Gromit for DVD launch A Matter of Loaf and...
Family bread brand Kingsmill, is partnering with Aardman Animations this Easter to celebrate the DVD release of Wallace & Gromit’s ‘A Matter of Loaf...
Florette set to add extra crunch to the category with two new ranges
Florette, the UK prepared salad specialist continues to demonstrate its strength and investment in the bagged salad sector with the launch of two new...
MIKE AND IKE® join the top team at Jenks
MIKE AND IKE®, the top-selling American fruit-flavoured candy brand, has announced a major new sales and distribution partnership with Jenks. Sales channel experts Jenks...
Easter alternatives to chocolate from Walkers Nonsuch
Walkers Nonsuch, England’s finest speciality toffee maker is encouraging retailers to consider alternatives to traditional chocolate this Easter.
For 2009 Walkers’ have launched 2 new...
New breakfast TV creative for Kingsmill Tasty Wholemeal
Family bread brand Kingsmill is back on TV, with a new advert to shine the spotlight on its Kingsmill Tasty Wholemeal sub-brand, in support...
Kraft Foods launches Mikado
This month will see Kraft Foods launch Mikado, an exciting and unique chocolate biscuit snack specifically designed for on-the-go customers, supported by a £3...
New range and new look for pioneering retailer Tropical Wholefoods
Award-winning tropical dried fruit specialists Tropical Wholefoods is introducing striking new packaging for its well known ranges of dried fruit and dried mushrooms, together...
Lurpak brings back Saturday breakfast
No. 1 butter brand, Lurpak, is investing £12 million in marketing support for 2009 and is back on TV from Thursday 19th February as...
Fresh new look for Philadelphia
Kraft Foods in Europe has relaunched its iconic brand, Philadelphia, with an innovative new pack design that keeps the product fresh tasting for longer,...
Read the latest issue
SEP / OCT DIGITAL EDITION – New look for a new...
Welcome to the September-October edition of The Grocery Trader, our first under our new publisher Glen Izzard and our first in A4 format. As...
