Drinks



 

Soft drinks is the fastest growing grocery category, says Britvic report

2018 was an “unprecedented” year for the soft drinks category according to Britvic’s 2018 Soft Drinks Review, with a number of “impactful events “...

IRN-BRU set to drive incremental category sales with £6m brand investment, including 2...

Barr Soft Drinks is investing £6 million in IRN-BRU, the UK’s No. 1 flavoured carbonate brand,*1 with a new, bold campaign that will urge...

Far Side Coffee brews up a cool launch for 2019

Premium cold brew coffee company Far Side Coffee this month rolls out its Rwanda and Peru Cold Brews, now with extended shelf lives, with...

Funkin Cocktails launches first RTD Nitro Canned Cocktail Range

Funkin Cocktails, the UK’s number one fruit purée and cocktail mixer company is launching the first range of RTD nitro canned cocktails, building on...

Doom Bar launches first ever ATL brand campaign ‘In Our Elements’

Sharp’s will be investing one million pounds across the summer campaign Campaign will see Doom Bar donate £25,000 to local charity, Surfers Against...

Good call! Brad & Dan are back for biggest Foster’s campaign in years

Australian-born lager Foster’s unveils new £6m media campaign, which sees the return of the much-loved Aussie duo – Brad and Dan The typically...

Kopparberg Black, Kopparberg’s premium dark fruit cider, now in cans

Formally only on draught in selected on-trade outlet Bringing the refreshing dark fruits taste to retailers nationwide from April Due to popular demand following a...

Westons Cider refreshes Stowford Press

Westons Cider has refreshed the branding for its Stowford Press Cider to further reinforce the brand’s premium mainstream positioning and highlight the authentic cider...

Sunmagic launches into ice tea market for first time

Sunmagic, the premium juice producer, is launching into the ice tea market for the first time with two premium ice tea drinks, as it...

Horlicks Extends its Range to Pods

Capitalising on the growing popularity in pod machines, iconic hot beverage brand Horlicks has launched Horlicks Pods. Horlicks lovers can now enjoy delicious malty goodness...

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March – April DIGITAL EDITION – Never a dull moment

The CMA’s final decision isn’t due until May, but the Sainsbury’s-Asda merger now looks unlikely to happen. The CMA’s interim report offers a breathing...

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