Breakfast with the UK’s number one
belVita Breakfast is the UK’s number one healthy biscuit , and the only breakfast biscuit with proven slow release carbohydrates. Since launch in 2009,...
Flahavan’s adds new seed and fruit mixes to range
Flahavan’s, the leading Irish porridge oats brand, is expanding its convenience offering, introducing two new healthy SKUs to its UK range of porridge oat...
New York Bakery Co. unveils a fully immersive “Bagel Breakfast Break” experience
The UK’s number one bagel baker, New York Bakery Co., has unveiled a NEW “Bagel Breakfast Break” – a fully immersive experience designed to...
Stoats partners with Emma Bridgewater
Oats company, Stoats, has partnered with iconic British pottery brand Emma Bridgewater to create a limited-edition mug in a collaboration offering consumers the perfect...
Rustlers targets new occasion with breakfast product launch
KEY STATS:
• The breakfast occasion has seen significant growth in the last 12 months, growing at 47% year-on-year (Kantar Burgers & Hot Eat Sandwiches,...
Go nuts for a SKIPPY® Peanut Butter breakfast
The original American-style peanut butter brand, SKIPPY® Peanut Butter, puts the fun back into family breakfast time, as well as providing an excellent source...
Breakfast news A bowlful of the big facts and figures about Britain’s breakfast habits
People who eat breakfast are slimmer because they tend to eat less during the day, particularly high-calorie snacks. That’s the counter-intuitive conclusion from NHS...
Danone Dairies give breakfast a boost
Graham Burgess, Head of Category at Danone Dairies UK & Ireland talks about the Breakfast opportunity
Breakfast is the occasion where consumption of yogurt is...
Empire Bespoke Food brings US favourite cereals and delicious spreads to UK breakfast
Post & Mom Cereals
Empire Bespoke Foods recently become the official importer and European distributor for Malt-O-Meal (MOM) cereals from America. The MOM range includes...
Refresh and Range Extension – Just What The Doctor Ordered!
Healthy snacking brand The Food Doctor has rolled out a fresh new look as part of the company’s biggest revamp in its 18-year history.
Currently...
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JAN / FEB DIGITAL EDITION – Supermarkets hold steady
January is grim for consumers, but it’s a cheerful time for supermarket bosses, even with Brexit looming. Tesco’s latest report shows the UK and...
