Drinks

 

Pernod Ricard UK unwraps £18.4m opportunity for convenience retailers this Christmas

This Christmas, Pernod Ricard UK will invest £3m into Christmas marketing to ensure shoppers are thinking about their alcohol choices before going into a...

Volvic re-launches juiced range as new Volvic Juicy

Reformulated recipe, new flavours and new look for the popular range This summer, Volvic, the UK’s no 1 bottled water drinks brand* will re-launch...

Leading RTD, VK, announces new Watermelon Flavour after massive demand

The fastest growing traditional RTD in the UK’s off-trade, VK, today unveils its new VK flavour set to join the likes of Blue, Tropical...

Maltsmiths launches ‘When You Love What You Do’ TV ad

Maltsmiths has launched its first TV campaign following its Out-of-home and social campaign earlier this year The new TV commercial introduces viewers to...

‘Dilly Dilly!’: Bud Light announces new sponsorship of the England Men’s Football Team

Bud Light announces sponsorship of England’s Senior Men’s Football Team Sponsorship to include increased presence at Wembley Stadium connected by EE Bud Light...

Lucozade becomes Larazade with new Shadow of the Tomb Raider partnership

Lucozade Energy has announced its transformation into Larazade to mark a new partnership with the upcoming game release of Shadow of the Tomb Raider,...

Sir Ian Botham OBE embarks on exciting new venture with premium wine launch

Sir Ian Botham OBE launched his new range of wines at the home of cricket, Lord’s, earlier today. He unveiled the collection of premium Australian...

Stella Artois launches gluten-free beer

New variant is first gluten-free beer in premium lager category Stella Artois Gluten Free aims to provide extra space outside of the alcohol...

Radnor Hills announce move to 51% recycled plastic bottles

UK water and soft drinks manufacturer Radnor Hill has announced they will be moving the majority of their PET bottles to 51% recycled plastic (RPET) in...

Coca-Cola’s first reverse vending machines enter theme parks

Coca-Cola Great Britain and Coca-Cola European Partners have partnered with Merlin Entertainments to offer discounts at UK’s best-known attractions in exchange for empty plastic...

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AUGUST DIGITAL EDITION – A Glorious Summer! Heatwave and World Cup...

Welcome to the July/August Grocery Trader. What a summer! The combination of the continuing heatwave and euphoria over England reaching the World Cup semis...

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