Capri-Sun’s ‘Filter Free’ campaign

CCEP is rolling out a new ad campaign for Capri-Sun original, highlighting that it contains no preservatives, colours or artificial sweeteners. Following Capri-Sun’s 50% sugar reduction in 2018, the new advert sees brand mascot ‘Sunny’ posing for selfies and switching between different filters. The campaign plays on the popular consumer trend of hash-tagging ‘No Filter’ on selfies to show that pictures are good enough without needing editing – just as Capri-Sun original tastes and looks great without any added sweeteners, colours or preservatives.