Survey of 10,399 people by Kantar TNS
The announcement of Bulmers’ victory took place last night at The Product of the Year Awards ceremony, where the much-loved cider was crowned best in the Beer & Cider Category.
Having been taste-tested by over 10,000 shoppers in the UK’s largest annual product innovation survey – Bulmers Original now holds the iconic red seal of approval, pipping competitors to the post, thanks to its new award-winning recipe.
Introduced in 2018, the rejuvenated Bulmers Original recipe increased the number of British apples used. What’s more there are absolutely no artificial flavourings, colours or sweeteners in Bulmers Original’s ingredients, with its refreshing, crisp taste and natural sweetness entirely from its apples. The move by Bulmers means the new recipe is even suitable for vegans too, widening the brand’s appeal.
Emma Sherwood-Smith, Cider Director at HEINEKEN UK says:
“We are absolutely thrilled with the announcement that Bulmers Original has been voted by the public as Product of the Year 2019 in the Beer & Cider category.
It’s an accolade that we are incredibly proud of, as the new recipe has been instrumental in championing Bulmers and its rich British heritage. By expanding our orchard range with variants such as Hastings and Amanda apples, Bulmers cider now has a natural, authentic sweetness that we’re delighted new and existing customers have both shown great enthusiasm for.
We hope ahead of the summer, even more consumers will enjoy the great taste of Bulmers, now that it’s got the seal of approval from Product of the Year!”