Products entered into the hotly contested British Turkey Awards 2012 have now been shortlisted and samples called in for judging. The nine retailer and catering categories range from Best Meal Solution and Best Ready-to-Eat to Best Innovation, plus the obligatory Best Christmas Traditional and Best Christmas Convenience. Some of the supermarkets all year round offerings competing for an award include popular flavour combinations to tempt shoppers, such as Morrisons Tomato and Mozzarella Topped Turkey Escalopes, Asda Chilli Turkey Burgers, and Sainsbury’s “Just Cook” Turkey Escalope with Garlic Butter & Parmesan Crumb.
Convenience across the categories is also evident, with many turkey products providing the consumer with added value – from ready prepared stuffings and toppings to oven-ready boned and rolled premium Christmas joints complete with their own foil cooking trays.
On 20th July the independent panel of judges tasted their way through 13 different whole roast turkeys before choosing three finalists for the coveted Best Christmas Traditional trophy.
Chair of Judges is Christine Parsons, food writer Chat magazine, was joined by Julia Glotz, fresh foods editor The Grocer, Sheila Eggleston, editor Stockpot, and two members of the public who won a place on the panel via the British Turkey website. They were judging against specified criteria involving taste, value for money and suitability for the target market.
Nicola Rye, chair of the British Turkey Federation’s publicity and marketing committee, said: “The products shortlisted this year look really exciting in all the sectors, with many being submitted for the first time into the awards. Turkey is of course a key time for whole birds at Christmas, but it is also great to see the wide variety of everyday versatile turkey cuts now appearing on the retailers’ shelves which gives the consumer more choice and a healthy option for the weekly shopping basket.”
Winners of each category, plus the top accolade of Retailer of the Year, will be announced at a gala dinner on 27th September at The Savoy, London.
Judges: Christine Parsons, Chat magazine; Julia Glotz, The Grocer; Sheila Eggleston, Stockpot; Jonathan Regal, consumer; Janice Beal, consumer.
Turkey Awards Shortlist 2012
Best Meal Solution: ASDA Chilli Turkey Burgers; Morrisons 2 Topped Turkey Escalopes (Tomato & Mozzarella); Sainsbury’s “Just Cook” Turkey Escalope with Garlic Butter & Parmesan Crumb
Best Innovative Product: Morrisons Hand Prepared Turkey Wellington; Morrisons 2 Topped Turkey Escalopes (Tomato & Mozzarella); Sainsbury’s “Just Cook” Turkey Escalope with Garlic Butter & Parmesan Crumb; Morrisons Luxury Turkey Joint with pork tenderloin
Best Catering Product: Adlington Arden Forest Cooked Sliced Oak Smoked Turkey; Parkam Foods Cooked Smoked Turkey Saddle; The UK Foodhall Cooked Sliced British Turkey Breast in Stock; Bernard Matthews Foodservice Roast Turkey Breast Chunks; Lincs Turkeys Lincolnshire Free Range Thigh Roll
Best Ready-to-eat Product: Bernard Matthews Farms Coronation Turkey Breast Chunks; Sainsbury’s Taste The Difference Butter Roasted Turkey Breast Slices; Sainsbury’s Taste The Difference Beechwood Smoked Turkey Breast Slices
Best Christmas Convenience Product: Sainsbury’s Taste the Difference Free Range Woodland Norfolk Black Turkey Breast Joint with Roast Chestnut Stuffing. Asda Extra Special Free Range Bronze Turkey Crown with Stuffing. Sainsbury’s Taste the Difference Free Range Bronze Turkey Breast Joint with Pork, Bramley Apple and Shallot Stuffing. Sainsbury’s Taste the Difference Free Range Bronze Turkey Crown with Pork, Sage and Onion Stuffing and Bacon Lattice. Tesco Butter Basted Bacon Lattice Turkey Breast Joint with Pork, Sage & Roasted Onion Stuffing. Morrison’s Luxury Turkey Crown. ASDA Added Value Turkey Crown with Pork, Sage & Onion Stuffing. Jamie Oliver’s “My Tastiest Turkey Box”. The Co-operative Frozen Butter Basted British Elmwood Turkey Breast Joint with Pork, Sage and Onion Stuffing. Morrison’s Crackling Turkey, Pork & Stuffing. Morrisons Hand Prepared Turkey Wellington
Best Christmas Traditional Product: ASDA Basted Whole Turkey; Bernard Matthews Farms Golden Norfolk Turkey; Morrisons Bronze Free Range Turkey; The Co-operative Elmwood Turkey; Copas Free Range Bronze Turkey; ASDA Extra Special Free Range Bronze Turkey; Sainsbury’s Taste The Difference Free Range Woodland Norfolk Black Turkey; Allens of Mayfair Free Range Bronze Turkey; KellyBronze Turkey; Usk Vale Free Range Turkey; Tesco Butter Basted Whole Turkey; Lincolnshire Farm Fresh Turkey; Waitrose Plumpie Free Range Turkey
Retailer of the Year: Waitrose, Tesco, Sainsbury’s, Morrison’s, ASDA, Co-operative
British Turkey Awards 2012