Creative print company Bridge Media has produced a bespoke short run of a high quality outer box to support the launch of Seedlip, the world’s first distilled, non-alcoholic spirit. “We were very excited to be approached,” says Nik Hersey-Walker, Group Operations Director at Bridge Media. “The brand owners wanted outside packaging to go with the very striking identity they had developed for the product.”
Seedlip is based on distilled non-alcoholic herbal remedies from a book called the Art of Distillation published in London in 1651. Two barks, two spices, two citrus peels are individually pot-distilled using bespoke methods to capture nature’s finest flavours.
Seedlip suggests you sip it long with premium tonic and a red grapefruit twist for an aromatic, complex clove & citrus adult drink or savour it short with brine and a lemon twist as a clean martini.
“It’s a high class product with a luxury feel, which called for outer packaging which would express the quality of the product within,” Nik says. “It was a great chance for us to show what we can do.”
Bridge Media produced a box, with a lift off lid, which has a high quality feel. “It’s made from printed paper laminated to a 2mm thick board” explains Nik. “It’s printed all over in one pantone colour, a subtle light grey, with the Seedlip logo foil blocked using a copper coloured foil.”
“Inside there is a rigid platform with a die-cut insert on top of it to hold the bottle of Seedlip and a can of tonic to go with it,” he says. “We are very proud of the overall effect. It’s perfect to embody the brand image of a product that’s handmade, rooted in history and yet innovative, and above all, expresses high quality and luxury.”
Bridge Media has built a great reputation for providing packaging solutions for music, games and luxury products to some of the world’s top companies. Its work has received a string of awards, including recently a Special Award in the Solutions Awards, run by specialist magazine Print Solutions, recognising Bridge Media’s high level of achievement in leading the industry forward. At the same time, the stylish and beautifully made promotional box Bridge Media made for the game Evil Within, received a Solutions Award.
Bridge Media was also nominated as a finalist in the UK Packaging Awards, for the limited edition Elite Dangerous collector’s box and in the Luxury Packaging Awards, Bridge Media was Highly Commended in the Special Edition Pack category, also for its work on Elite Dangerous.
BRIDGE MEDIA
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