Following its hugely successful launch in the UK last year, Unilever is expanding its Breyers® range this month with a new dairy-free variant that answers consumer demands for a low-calorie, vegan friendly ice cream product. The launch will be supported by a media investment of over £3m, including TV, social media and video on demand.
Breyers Dairy-Free Chocolate & Hazelnut is made with crunchy hazelnut pieces and has been developed in response to the huge number of those now following vegan and dairy-free diets[2]. Not only does the tub deliver an indulgent, delicious and creamy taste, it’s just 330 calories.
Noel Clarke, Vice President for Refreshements at Unilever UK, comments: “We launched Breyers® to rewrite the rules and create an ice cream that’s big on taste but low in calories. The lower-calorie segment is growing fast and Breyers® has been a key factor in the category’s success – it’s one of Unilever’s most successful brand launches in ice cream in the last five years.
“To take it to the next level, we’re introducing a new vegan-friendly flavour to open up the brand to even more consumers who enjoy a dairy-free diet.”
In addition to a new dairy-free tub, Unilever is also introducing Breyers® Mono Portions to the market featuring two of the brand’s most popular flavours, Salted Caramel Cake and Cookies & Cream, in a convenient new 100ml format. Available now, the portions are below 80kcal each and tap into the huge trend for on-the-go consumption.
Product details:
Breyers® Dairy-Free Chocolate & Hazelnut 500ML RRP: £4.99*
Breyers® Salted Caramel Cake 100Ml Mono Portion RRP: £1.60*
Breyers® Cookies & Cream 100Ml Mono Portion RRP: £1.60*
*Price at sole discretion of retailers
[2] 54% of the population purchased a ‘free from’ product during January – March 2017. Kantar World Panel – 4th April 2017
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