Award winning vegan food distributor and brand owner Bravura Foods have been gearing up with some explosive new launches and activity to coincide nicely with those trying Veganuary.
First up, familiar face of the liquorice market; Panda Liquorice has added a Raspberry four bar pack to the range which has been listed in Sainsburys and Holland & Barrett and the brand are soon to add a fantastic brand-new flavoursome banana-strawberry combination to the range in the UK health food sector. At the same time, the entire range is undergoing a radical redesign with new delicious and communicative packaging to emphasise the key unique selling points– including the fact that the original black liquorice recipe still only uses just four ingredients.
Freedom Mallows are moving faster than ever as more consumers turn their back on gelatine-based marshmallow products for themselves and their children. So only fitting that the brand has introduced a whopping five new products to the range which include a new mega sized mallow offering called “Vegantics” which have been listed in Sainsburys and Ocado and bags of chocolate covered strawberry and vanilla mallows as well as two new impulse chocolate covered mallow bars in the same flavours are currently rolling out in the independent health food sector.
Sticking with the Free From theme in confectionery, Free From Fellows have added a new line to the range of sugar free gelatine free, gluten free sweets with a new wine gum variant. These have been listed in 70g bags in Sainsburys and 100g bags in the health food sector.
The latest new brand to join the Bravura selection is Leaf Life – a CBD infused range of lightly sparkling drinks in Laidback lemonade, relaxing raspberry and mindful mango and passionfruit flavours. The brand has already picked up two recent award wins – one at the International Drink Expo for Best New Drinks Innovation and the drink was also crowned Runner Up in the Best New Drink category in the Food Matter Live awards. The new CBD drinks are now available in all leading UK health food stores and are all certified by the vegan society.
Director at Bravura Foods Lisa Gawthorne comments “There is such a great buzz right now in the market it’s really like nothing we have seen before, I am entering my 17th year of being vegan and we are all so spoilt for choice in comparison to times gone by – so it’s only fitting we continue to innovate and offer vegan consumers the best in class when it comes to food to go and vegan snacking options. All of our brands have to pass the test of being delicious as well as adding real value for the target market and we are pleased to be looking ahead to another year of bringing more to the market that hits this sweet spot.
Karl Morris, Director, Bravura Foods added “We are busier than ever but that’s a good thing – it shows we are doing something right and we are firmly focused doing more of this in 2020. It’s also great to align with Veganuary who are reporting their biggest ever year with over 350,000 people taking part.”
The company will also be running a flurry of competitions in association with Veganuary during January across its branded social media platforms. Lisa is also featuring in Veganuary’s current plant powered women film and has also recently contributed to the Plant Based News Documentary “Vegan 2019”. For more information visit www.bravurafoods.com or call the office on 0203 086 8676.
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