Bounty, the UK’s favourite parenting club, has announced that the Kimberly-Clark toilet tissue brand, Andrex, will run the first ever golden ticket competition in its Bounty sample packs in conjunction with the Andrex Winter Campaign in association with McFly and in support of the Teenage Cancer Care Trust.
Distributed to 9 out of 10 new and expectant mums across the UK, Bounty sample packs delivered through to the end of March 2009 will carry a golden ticket that will provide the opportunity to win one of six giant (1 metre high) Andrex puppies.
To determine if their Andrex golden ticket is a lucky winner of one of the six limited edition money-can’t-buy prizes, Bounty bag recipients need simply visit the dedicated page on Bounty.com. Non-winning ticket holders can also click-through the Andrex website to purchase special merchandise in support of the Teenage Cancer Trust, as well as download an Andrex Puppy Desktop Buddy who can be trained to do tricks.
Chris Carter, Brand Activation Manager of Kimberly-Clark said: “We are confident that Bounty’s credentials will ensure that the golden ticket campaign will deliver high levels of consumer engagement.”
Ian Beswetherick, Managing Director at Bounty, said: “Our club interacts with members through multiple media and we are pleased that Andrex has chosen Bounty’s offline and online channels to support this important campaign.”
Bounty is the UK’s favourite parenting club, providing information, support and products for young families throughout the four key-life stages: pre-birth, birth, toddlers and pre-school.
With 2.1 million members and over 50,000 new members joining every month, Bounty has approximately 95% market coverage of the estimated 750,000 annual births in the UK.