BLOOM Gin is proud to present its brand-new Ready to Serve (RTS) collection, offering style, substance, sass and unrivalled choice to consumers looking for convenient gin options for social and treat occasions.
The range includes 11 delicious variants developed by BLOOM’s renowned Master Distiller, Joanne Moore, including the popular BLOOM & Rose Lemonade, brand-new BLOOM Strawberry Gin Liqueur & Tonic and lower calorie option, BLOOM & Light Tonic, served in 275ml glass bottles, in keeping with the brand’s premium style.
The wide choice of flavours caters to the unprecedented demand today for flavoured gins, which is driving the gin category’s continued growth[1]. In a first for the brand and in a nod to gin’s versatility, the range also includes two cocktail serves – a BLOOM Negroni and BLOOM Bramble [both 10% ABV] – as well as lower alcohol variants, BLOOM with a hint of Raspberry and BLOOM with a Hint of Elderflower [both 0.5% ABV], offering different styles to suit different tastes and occasions.
Priced at £2.99 / €2.99 per 275ml serve, the collection is available to customers in the UK, South Africa, the Netherlands and Italy now. Complementing the single 275ml bottles, BLOOM & Light Tonic and BLOOM & Rose Lemonade will also be available in 4 packs. Customers will also benefit from a range of POS materials offered by the brand to create strong in-store and in-outlet visibility. The brand will be supporting the launch through social media channels and experiential activity in key markets, including one of the biggest festivals in the UK, Barclaycard presents British Summer Time Hyde Park, to coincide with the launch of its first ever global marketing campaign, Live Full BLOOM.
Elaine Maher, Global Brand Director at brand owner, Quintessential Brands, comments: “BLOOM Gin is loved by many around the world for its style, substance and sass, and our new RTS range exemplifies this perfectly. Not only does the new collection look fantastic, consumers know that with Joanne Moore at the helm, they can trust in the quality of the range too. We don’t wait for others to lead the way, we create gins and gin products that reflect the diversity and tastes of our consumers, without ever compromising on quality. Our new BLOOM RTS collection is the most diverse quality gin RTS range to be launched yet, offering an unrivalled choice to gin lovers the world over.”
[1] IRI Supermarkets GB & NI – 52we 24th March 2019 – Gin
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