Black Tower is the No.1 German wine brand in the UK. It’s consistent award winning quality guarantees that Black Tower consumers become devoted loyalists and regular purchasers. At an affordable price and with a varietal range for any occasion, Black Tower is a must have on every shelf.
The thousands of fans who follow the brand on Facebook are constantly viewing the latest news about the brand and the exciting programme of competitions and special offers. Social media activity promotes increased awareness for Black Tower and encourages customers to look out for the brand in store and purchase. Recent consumer research underlines the positive view consumers have of the Black Tower brand and a high level of interest in the range of Black Tower wines. In edition to the classic Black Tower Fruity White, Rosé has now become a firm favourite with UK buyers and consumers express real interest in Pinot Grigio, Silvaner Chardonnay and Smooth Red.
Black Tower Bubbly also goes from strength to strength. Both Pink Bubbly and White Bubbly have established great distribution across the UK and strong consistent growth. The UK sparkling wine market has seen enormous growth in the last few years and Black Tower Pink and White Bubbly are perfectly positioned to offer the consumer outstanding and consistent quality backed by the famous Black Tower name.
Both Pink Bubbly and White Bubbly have become firm favourites at a UK wide programme of wedding shows, where Black Tower provide an ideal opportunity for prospective brides, friends and family to sample the Black Tower range. The major regional wedding shows have become important events attracting a wide audience and Black Tower is a firm favourite exhibitor, providing sampling opportunities and bringing added awareness for the brand and the range. Black Tower Bubbly is an ideal choice for the wedding and also all the parties, hen nights and other family or friends events that happen around wedding times.
In 2015, Black Tower will build on its impactful advertising campaign from last year when women’s magazines and cinema advertising were used to support the brand. In this years spring campaign, women’s magazines again dominate the schedule and advertising for Black Tower and B by Black Tower, the lower alcohol range, are featured in some of the UK’s most important women’s press including, Inside Soap, Cosmopolitan, Best and Good Housekeeping. With a circulation of over 3 million, women will be targeted with advertising designed to increase awareness and build regular purchase.
B by Black Tower 5.5% ABV has also established a strong UK wide distribution. With a significant growth in the market for lower alcohol wines, B by Black Tower is perfectly positioned to take maximum advantage of the growing opportunity. Available as white, rosé and red, B by Black Tower is a 5.5% alc vol. wine with a great taste and aroma and offering the consumer just 55 calories per glass. Again in recent consumer research it was clear that the interest in low alcohol is set to continue to grow and the unique design of B by Black Tower, combined with highly acclaimed taste are making it a new firm favourite with a wide group of consumers.
The success of B by Black Tower 5.5%, Pink and White Bubbly and the full range of Black Tower classic varietals means the brand now offers the ideal wine for every occasion and is perfect at home or when visiting friends.
With a major advertising campaign planned for 2015 and a range of consumer events including wedding shows and customer sampling activities in key locations, the year ahead should continue to see sustained growth for the Black Tower brand. A must have on every wine display.