Black Tower is launching two stunning special edition bottle designs, available on two of its most popular wines sold in the UK, just in time for summer.
For early summer and available from June, Black Tower Fruity White gets in holiday mood, wearing one of the most quintessential images of the British seaside, a fun beach hut design.
Available from August, Black Tower Rosé – one of the most successful wines within the Black Tower range – dons a colourful abstract sunset design using a palette of hot summer colours of lilac, through to pink red, orange and gold.
The bold eye-catching designs are guaranteed to stand out from the crowd and offer a visual buying trigger for consumers looking forward to the warmer weather, longer days and outdoor gettogethers.
Since 2011 Black Tower has been creating seasonal special editions, cleverly coupling its original trademark iconic bottle shape with fun, colourful, images applied to the top half of selected bottles around special times of the year.
Featuring everything from spring flowers to summer flip flops and autumn leaves to winter woollies, these bottle designs have become synonymous with the brand and have grabbed the attention of the buying public…some Black Tower fans have even created personal collections!
Black Tower WOWS Manchester With bus sides, adshells, advertising in Manchester Evening News and a major social media campaign, Black Tower, the UK’s No1 wine brand from Germany, is planning to wow the people of Manchester.
A major spring and early summer campaign is designed to encourage wine buyers to try the great taste of Black Tower and compare it with their normal choice. The fabulous taste and aroma of Black Tower will be the wow surprise for everyone that tries it.
Along with all the media activity, Black Tower are also on the streets of Manchester with a team of promoters inviting people to try a free sample and then post a selfie on the Black Tower Facebook page. The winner of best ‘wow’ selfie will receive prizes of a case of wine or a great weekend in London with a meal at the famous German Gymnasium Restaurant, the coolest place to eat and be seen.
The Black Tower wow campaign breaks all the rules of traditional wine advertising, inviting direct comparions with wine drinkers normal choice or brand and dramatically expressing the delight of trying Black Tower.
The Manchester region was chosen for the campaign as this is an area of strength for the brand, and perfectly reflects the ideal wine drinker profile Black Tower appeals to – the younger consumer who is more experimental in their choice of brands.
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