‘Big Brother’ princess Michelle Bass celebrates her fairy tale wedding to Steve McKeown at Tudor mansion Leez Priory, one of the most exclusive wedding venues in the country, surrounded by her many celebrity friends. The newlyweds and their guests relaxed with Black Tower, the UK’s favourite and world’s best selling German wine brand and are pictured enjoying award winning Black Tower Rosé and Dornfelder Pinot Noir 2009 wines.
INNOVATION DRIVES MORE SALES
Since the launch of Black Tower’s new pack design bottles started appearing on UK shelves in May, sales of Black Tower have constantly soared. Black Tower is in excellent shape and bucking the trend versus the overall UK off trade market with current sales growth of +4% volume.
Black Tower Rosé is proving to be a formidable force in the UK off trade and is the no.10 off trade rosé brand with only one SKU, growing at a massive +35% versus the overall UK rosé market at only +4%.
Sales of Black Tower Rosé reached the highest ever this summer and the Rosé looks set to reach the same ROS as the Rivaner in some retailers. The new 18.7cl size is also proving extremely popular and in stores where it shares distribution with the Rivaner mini bottle, its sales are at least as good as the Rivaner and in some instances are even higher.
“This outstanding performance shows the strength of Black Tower as a powerful, contemporary lifestyle wine brand versus the overall performance of the German wine sector which persistently fallen both in volume and value, as the German wine sector is driven by the declining sales of generics such as Liebfraumilch and Hock,” comments Reh Kendermann’s managing director, Nik Schritz.
Reh Kendermann (UK)
Trade enquiries: 01925 261144
Comments are closed.