BIC prepares for the festive season

line-with-pouchLeading stationery manufacturer BIC is all set for another festive season, with a range of exciting products to help retailers maximize sales during this key period. 

Competitively priced, with eye-catching packaging, this year’s products will brighten up the shelves and encourage sales in the run up to Christmas and the increasingly important back to office and school in January.

The contemporary BIC® Select range will once again be available in festive limited edition packaging for Christmas.  The stylish fountain pens, mechanical pencils and ball point pens are the ideal stand alone gift and are reasonably priced, whilst offering quality and value.

For an additional festive touch, the BIC® Select products are available in a special pack with a stylish leather look case.

Perfect for stocking fillers, the BIC® Kids range features a number of exciting colouring products that will keep children amused for hours. The high quality pencils, felt tip pens and crayons are available in a selection of vibrant colours and are not only durable, but comfortable for kids to hold and easy to use.

Atlantis® Fun is another bright product that will light up any shelf in the lead up to Christmas. Available with purple, pink, light blue or green ink, these pens are ideal for writing Christmas cards to ensure they stand out from the rest this year.

For arts and crafts activities in the run up to Christmas, BIC® Marking Color® is the must have product.  With a choice of 17 different colours, from bright and vibrant to more subtle pastel shades, there is a colour for every craft.  They can be used on even the most challenging surfaces, including plastic, metal, glass, cardboard, wood and photos – perfect for making any product festive!

Yolande de Trogoff, Marketing Manager for BIC, says: “After back to school, December and January is the second biggest selling period for the stationery market.  Retailers can really capitalise on this, with higher value, yet affordable products.

“This year’s range of products will appeal to impulse purchasers and is sure to deliver an up-lift in sales, with gifts perfect for everyone – Mums, Dads, grandparents and children!”

For more information about the BIC’s range of stationery products, please call 01895 827100 or log onto www.bicworld.com