aLeading disposable shaver manufacturer BIC will this year be the first ever shaving brand to join forces with the Pink Ribbon Foundation to support Breast Cancer Awareness. The activity will be highlighted on packs of five BIC Twin Lady from September to December.
Yolande de Trogoff, Marketing Manager for shavers at BIC, discusses the importance of the partnership for BIC: “We are proud to have been given the opportunity to support the Pink Ribbon Foundation, helping organisations across the UK to continue their hard work and support for breast cancer sufferers and their families.
“Latest figures show BIC Twin Lady is the second fastest selling female one-piece shaver in UK, making it the perfect partner for the Pink Ribbon Foundation.”
The Pink Ribbon Foundation (Reg.Charity No. 1080839) is a grant making trust with a mission to fund projects and provide financial support to UK charities which relieve the needs of people who are suffering from, or who have been affected by breast cancer or who work to advance the understanding of breast cancer, its early detection and treatment.
Every year the Foundation invites charities concerned with breast cancer to apply for grants from the money they raise. Operating this way allows the Foundation to help charities both large and small.
BIC Twin Lady has a twin-blade for a close and comfortable shave, and ribbed handle for greater control and manoeuverability. RRP £1.79 for a pack of five.
BIC was founded in 1950 by Marcel Bich, who introduced the first high quality ballpoint pen, at an affordable price.
In 1975, BIC introduced one piece shavers to its product portfolio. It has now become one of the leading manufacturers of shavers, selling more than 11 million shavers in the world every day.
BIC offers a wide range of single, twin and triple blade shavers attractively designed and packaged to suit lifestyle, budget, gender and closeness of shave required.
For more information about the BIC shavers, or any other products in the BIC range, please call 01895 827100 or log onto www.bicworld.com
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