Baxters announces ‘soup’erb on-pack fundraiser for Macmillan

Baxters Food Group will be donating a proportion of sales from its Favourites soups to charity partner Macmillan Cancer Support, to mark the food brand’s 150th anniversary.

Laura Foreman, Fundraising Manager for Macmillan, joins Baxters’ Chef and Group Innovation Manager Darren Sivewright in the kitchen at the food group’s headquarters in Edinburgh to serve up much-needed funds

From September, a donation of over a penny will be made to Macmillan for every tin purchased from a range of 14 Baxters Favourites soups, including Cream of Tomato, Chicken Broth, Scotch Broth, Cock-A-Leekie, Chicken and Vegetable, and Minestrone.

Commenting on the partnership, Audrey Baxter, Executive Chairman at Baxters said: “Macmillan Cancer Support is a charity we are passionate about supporting in our anniversary year as cancer has touched so many of our lives. Many of our staff have already got involved with the fundraising, and now every customer can show their support too.”

Laura Foreman, Fundraising Manager at Macmillan said: “We are delighted to be launching this promotion with our partners Baxters. This partnership will have a huge impact on the lives of those in need, helping us to provide vital support and services across the country. We want to send a huge heartfelt thank you to Baxters staff and customers for their enthusiasm, commitment and support.”

Throughout its 150th anniversary year Baxters Food Group has pledged to raise over £100,000 for Macmillan Cancer Support. The limited-edition Baxters Favourites soups will be available in supermarkets nationwide including Tesco, Sainsburys, Morrisons, Asda, Waitrose and Co-op this autumn with an RRP from £1.10.