In response to fierce consumer demand, Pot Noodle, the UK’s number one Instant Hot Snack brand[1], is bringing back its popular Pot Rice range after 15 years, supported by a £1million marketing investment and a dedicated #BringBackPotRice social media campaign this summer.
Available this July, new Pot Rice comprises Vegetable Curry, Chicken Teriyaki and Chicken Risotto variants, which have been inspired by popular recipes from India, Japan and Italy. The delicious rice-based range has been introduced to broaden the hot snack category, offering consumers even more choice when it comes to tasty, time-saving recipes that can be enjoyed in minutes. What’s more, each variant uses quality and sustainably sourced ingredients[2], and comes in a pack based on the iconic Pot Noodle brand, making the range instantly recognisable and appealing to shoppers.
The new launch follows Unilever’s successful expansion into pasta last year with its Pot Pasta range. Comprising four popular Italian-inspired recipes, the tasty hot snacks have generated an impressive 76% in incremental sales to the category[3].
Andre Burger, VP for Foods at Unilever UK, says: “Mealtimes have very much evolved from the traditional sit-down dinner. We know lifestyles are busier than ever and eating habits are becoming more fragmented due to shifts in culture, demographics, who we live with and how we spend our time and this is reflective of the growing demand for convenient hot snacks.[4]
“Consumers are also looking for variety, so we are bringing back the Pot Rice range with new and improved recipes to please our loyal fans who have taken to social media to campaign for its return, after a 15-year hiatus. We expect the launch will further enable retailers to capitalise on the fast-growing instant hot snack category.
Pot Rice Vegetable Curry (87g), Chicken Teriyaki (81g) and Chicken Risotto (75g) are RRP £1.39 each with a suggested promotional price of £1*
*Pricing at sole discretion of retailers
About Unilever
Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. It has 161,000 employees and generated sales of €53.7 billion in 2017. Over half (57%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes all over the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Magnum and Lynx.
Unilever’s Sustainable Living Plan underpins the company’s strategy and commits to:
- Helping more than a billion people take action to improve their health and well-being by 2020.
- Halving the environmental impact of our products by 2030.
- Enhancing the livelihoods of millions of people by 2020.
The USLP creates value by driving growth and trust, eliminating costs and reducing risks. The company’s sustainable living brands are growing 50% faster than the rest of the business and delivered more than 60% of the company’s growth in 2016.
Unilever was ranked number one in its sector in the 2017 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2017 GlobeScan/SustainAbility annual survey for the seventh year running, and achieved four A ratings across Climate Change, Water, Forests and Supplier Engagement in CDP’s 2018 Global Supply Chain report. Unilever has pledged to become carbon positive in its operations by 2030, and to ensure 100% of its plastic packaging is fully reusable, recyclable or compostable by 2025. For more information about Unilever and its brands, please visit www.unilever.com. For more information on the USLP: www.unilever.com/sustainable-living
[1] Nielsen, Total Market Mini Meals, Value Sales MAT, May 2018
[2] Tomatoes, apples, carrots, garlic, chives, lemons, onions, leek, parsley and mushrooms are all sustainably sourced
[3] Kantar WPO, Total Market IHS Value Sales, Pot Pasta Switching MAT, April 2018
[4] Instant Hot Snack category is growing by 11.4% year-on-year. Neilsen Instant Hot Snacking Value sales w.e 24.03.18
Comments are closed.