Bacardi Limited® Announces The Launch of Breezer

The 250ml RTD can will be available through the Tesco Group from May 2019 before rolling out to other retailers  

Bacardi Limited® today announces the launch of Breezer, a lower-alcohol (4% ABV) Ready to Drink 250ml can perfect for summer daytime-drinking occasions with friends.

Breezer will be available in Tesco from May in three distinctive, refreshing flavours that cater to all tastes – Blood Orange & Ginger; Strawberry, Cucumber & Mint; and Lemon & Elderflower.

Recent studies show that RTD is currently the fastest growing category in the total UK alcohol market, thanks in part to a recent trend towards lower alcohol serves amongst British drinkers.

“As consumers become increasingly more conscious of their alcohol intake, we are seeing huge growth in the popularity of the lower-alcohol RTD sector,[1]” says Amanda Almond, Managing Director – UK and Ireland, for Bacardi Limited. “We hope the introduction of Breezer will cater to people of all ages who are looking for new and exciting flavour combinations in a convenient, easy-to-drink format.”

Breezer, which is being launched in partnership with the Tesco Group, will be available from 20th May 2019 at Tesco retail stores for a recommended retail price of £1.80. The product will be available via wholesaler through Budgens & Londis from May 13th and Booker & Premier from May 27th.

The launch of Breezer will be rolled out to all major UK retailers from November 2019.

For more information on Bacardi Limited® brands and products please see www.bacardilimited.com.

[1] Source: Nielsen Scantrack, MAT we to 06.10.18