Ardagh Group wins coveted MPMA annual ‘Best in Metal’ Award

Three icons meet to create show-stopping drinks packs.

Ardagh Group has won the coveted annual Metal Packaging Manufacturers Association ‘Best in Metal’ Award for its eye-catching  and highly individual, limited edition, Jean Paul Gaultier designed trio of Coca-Cola contour bottles.

The light and 100 per cent recyclable aluminium bottles use cutting edge print technology to combine three iconic forces – the artistic might of Gaultier; the world beating Coca-Cola brand; and the versatility of metal packaging to create maximum  impact.

The design of the packs, shaped to replicate the traditional Coca-Cola bottle contours, incorporates the reproduction of flesh tones with intricate burlesque-style attire, and such was the importance given to this aspect that the world famous designer personally signed off the artwork.

“These packs have everything – arresting design, clever representation  of a world class brand, plus metal – a world class, sustainable packaging material providing huge scope for innovation and design,” said Nick Mullen, director, MPMA.

Mike Dick, Business Development Director, Metal-Europe, Ardagh Group, received the award from Norman Lett, MPMA Deputy Chairman at the MPMA’s Annual Association Dinner on 9 November, 2012.

Ardagh Group

Marc Bettinger, Sales Director, Metal – Europe – Aluminium Packaging

Tel: +33 (0)4 74 79 22 06

www.ardaghgroup.com