ACTIPH launches first alkaline ionised water in UK

ACTIPH Water is the first alkaline ionised bottled water launching onto UK shelves in October. Focussing on ‘balance’ and ‘hydration’, ACTIPH undertakes a uniquely tailored 3 stage process of purifying spring water, adding electrolytes and supercharging by ionisation.

This unique process creates a highly alkaline water designed for those who want to live an active lifestyle to the full. With an alkalinity of pH9.5+ ACTIPH has the highest alkaline level available on the market.

With bottled water sales overtaking sales of colas for the first time ever in the UK this year, water is the fastest growing beverage category and the fastest subsegment of water is functional water growing at 27.6% (IRI, 52 w/e 21.05.17). Retailers can capitalise on this trend by being early adopters and stocking ACTIPH as the first of its kind to enter this new category.

In the USA, alkaline water is not only the fastest growing water category, but is also the fastest growing beverage category; growing by 70% in the last year alone (Nielson, 52 w/e 26.08.17).

Appealing to a broad consumer audience, this new water category enables retailers to boost their existing drinks offering across the bottled water, health, sports and energy drinks categories, helping to drive profits.

Jamie Douglas-Hamilton, founder of ACTIPH Water, explained: “ACTIPH Water is unlike any other water, it’s not just a water and not just a sports or health drink, it is the birth of a whole new category and that is exciting for retailers.

“We set out to create a water that not only enhances hydration but makes people feel better so they have the energy to say yes to life, and sets them up to make the most of every day”.