Nielsen Market Data shows that the global cleaning brand has achieved a 22% sales volume increase year-on-year[1].
Sales value has also increased by 24%, making ACE Stain Remover the fastest growing stain removal product on the market. This overall growth is inversely proportional to the state of the category as a whole, with a 4% decline in volume and a 3% decline in value in Laundry Additives over the past twelve months.
ACE has also increased its market share and shown significant gains in distribution, increasing its weighted distribution by 79%.
Louise Lamb, Brand Manager at Robinson Young, the UK’s sole distributor of ACE, said: “Despite facing a challenging year for our sector, ACE continues to go from strength to strength following fantastic market growth last year.
ACE has become the fifth bestselling product in the Laundry Additive category and the third bestselling stain remover, with signs that this success will continue.
“The data suggests that consumers are increasingly looking for the best value in their purchases and are therefore becoming more selective. ACE provides fantastic value for money, with a range of multi-purpose products that are low in cost but powerful in performance.
“This comes alongside a marketing campaign encompassing social media, influencer marketing and public relations to target key audiences and increase brand awareness.
We’re also running a television campaign – the first of its kind for the brand. The first phase is running until November 3rd, so keep an eye out for our #ACEit advert.”
To find out more about the #ACEit campaign, go to: http://www.acecleanuk.co.uk/mymums- ace/
[1] Data is from June 2017
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