ELIZABETH SHAW is bringing excitement and innovation to the UK’s £3.6 billion chocolate confectionery market with the launch of premium-quality products targeting the after-dinner, gift and everyday-sharing sectors.
At the same time, the famous chocolate company has completely revamped its range of premium-quality chocolates with stylish and contemporary new pack designs and formats.
The new Elizabeth Shaw Sharing Crisp Assortment is the perfect choice for everyday-sharing. This new sharing format pack features a luxurious and deliciously crunchy selection of foil-wrapped rich dark and smooth milk chocolates with butterscotch, caramel, honeycomb and intense cocoa flavours. The elegant 250g sharing pack has an RSP of £3.99.
A further exciting innovation for Elizabeth Shaw’s sharing (or self-indulgent) range is the company’s first venture into chocolate bars. The new 100g bars feature Elizabeth Shaw’s melt-in-the-mouth honeycomb crisp, a core equity well loved by consumers, and have been launched in dark chocolate original recipe Mint Crisp and milk chocolate Butterscotch Crisp variants with an RSP of £1.79.
Established in 1881, Elizabeth Shaw is best known for its brand-leading Mint Crisp after-dinner chocolates with “melt-in-the-mouth” honeycomb pieces. In response to consumer research and demand for moreish and everyday flavours, the company has added a delicious new Milk Chocolate Butterscotch Crisp to the established range of Dark Chocolate Mint Crisp, Milk Chocolate Mint Crisp and Dark Chocolate Orange Crisp. The 175g packs have a recommended retail selling price of £3.69 and a stylish new look designed to “revitalise and contemporise a timeless classic collection”.
Elizabeth Shaw’s new gifting range includes the luxurious Flutes Selection of dark, milk and white chocolate batons with Amaretto, Orange and Latte Macchiato fondant fillings. The 267g Flutes Selection has an RSP of £6.49 and has been launched following last year’s very successful introduction of Flutes. The new Flutes Selection is the ideal after-dinner centrepiece or the perfect gift for the perfect dinner host! Elizabeth Shaw Flutes will also continue to be available in 105g packs in Amaretto, Orange, Latte Macchiato and Mint variants, with an RSP of £2.49.
Continuing on the after-dinner and gifting theme, Elizabeth Shaw’s sophisticated Mint Collection offers a mouth-watering selection of dark and mint chocolates infused with Elizabeth Shaw’s own specially-selected mint oils. The 200g Mint Collection features the original recipe Mint Crisp and Elizabeth Shaw’s delicious new mint fondant flutes and has a recommended retail price of £5.99. The contemporary design features an elegant decorative seal to reinforce the company’s heritage, dating from 1881 and to enhance on-shelf presence and gift appeal.
With the important festive period fast approaching, Elizabeth Shaw’s iconic and brand-leading Famous Names liqueur chocolates epitomise the “Spirit of Christmas”. And as they are the No. 1 Branded Liqueur SKU*, they are a must-stock product for retailers, with the 165g gift boxes retailing around £5.99.
The Famous Names Vodka Collection is a vibrant addition to the range and offers a tantalising selection of finest, indulgent dark chocolates with a variety of vodka-based liquid centres with Cranberry, Tonic, Orange, Cola and Lime flavours. Famous Names Harvey’s Bristol Cream chocolates have been brought back by popular demand and the Famous Names range is completed by The Signature Collection, a premium selection combining the finest dark chocolate with some of the world’s most iconic liqueur brands.
Malachy McReynolds, Managing Director of Elizabeth Shaw, said: “We have undertaken a major programme of premium-quality innovation and are delighted to have launched exciting new after-dinner, gift and everyday-sharing chocolates plus contemporary, highly-distinctive pack designs which will appeal to a much broader target audience.
“We are proud to be offering retailers and consumers the most exciting, innovative and comprehensive range of fine quality chocolates in the company’s long and distinguished history,” said McReynolds.
* Nielsen Data MAT 13/04/11 Value and Volume.
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