A mighty launch for Airpure

Home fragrance specialist Airpure has expanded its successful household cleaning range Mighty Burst due to continued growth.

The family-run company has introduced Fresh Blues toilet blocks following the popularity of the Fresh Stripes toilet gel and Fresh Pods toilet freshener, which were launched 8 and 2 years ago respectively.

Available to retailers from this month, the Mighty Burst range is the company’s bestselling household cleaning range.

Rob Keeling, managing director at Airpure, said: “We’re extremely proud of the Mighty Burst range. We’ve always worked hard to create innovative product ranges that suit the needs of our customers’ shoppers and we make sure we keep abreast of both current and upcoming trends, allowing us to compete with bigger brands.

“As shoppers become even savvier, we need to ensure that our product line appeals to those wanting to bag a bargain while still competing with the more well-known, mainstream brands. Mighty Burst is quickly becoming a first choice as consumers recognise that a cheaper price does not always mean lower quality.”

Established almost 10 years ago, Airpure specialises in home fragrances such as candles, reed diffusers, odour eliminators and air fresheners.

In addition, licensed products include car air fresheners from iconic brands such as Wall’s.

Rob added: “The household cleaning and home fragrance sectors are seeing strong growth at the moment. Looking toward the next 12 months, we’re excited to take our business to another level. As well as expanding our current product lines, we have plans in place for a major global brand to come on board as a new licence.”