The eating in trend continues to grow in popularity and both scratch cooking and consumer appetite for ethnic food and hotter flavours are in strong growth. Mintel Oxygen’s January 2014 World Cuisines Report found that 69% of consumers are interested in trying new ethnic dishes that they have not tried before, while 32% of ethnic food eaters state that they enjoy spicier foods now more than a few years ago.
Geeta’s portfolio of quality Indian cooking sauces, pastes, spice mixes and chutneys offers shoppers the perfect solution for restaurant quality, convenient and easy to prepare meals at home.
Geeta’s range of new Spice Mixes are blended spices showcasing five regional varieties: Tandoori, Tikka, Rogan Josh, Dhansak and Keralan. The 30g pouches, priced at £1, contain a perfect serving for four people and a recipe suggestion is included on-pack. The Tikka and Tandoori varieties have recently been listed by Morrisons, a strong indicator of the increased demand amongst consumers for innovation within the world food category.
Meanwhile Geeta’s range of curry pastes launched last year in pouch format, fully deliver on consumer demands for authenticity, convenience and taste – values integral to the Geeta’s brand. “With a new convenient 80g single use pouch format, the pastes offer a packaging innovation that can help minimize waste,” Anita Samtani – Geeta’s MD explains. Priced at an accessible 99p to serve two, the range includes Britain’s favourite Indian varieties that, between them account for 75% of all Indian sauces sales – Korma, Tikka Masala, Balti, Rogan Josh, Madras & Mild Curry Paste. Geeta’s curry pastes are currently available at Tesco and Waitrose stores.
Geeta’s is distributed in the UK by fine food distributor RH Amar.
Tel: 01494 530200
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