From July 2014, YAZOO, the leading brand in flavoured milk, will be available in a 1 litre Tetra Brik® Aseptic carton for the first time.
Available in Asda, Tesco and Waitrose, the award winning carton from Tetra Pak is easy to pour, store and use on multiple occasions, with its resealable cap. The cartons will be launched in the new design recently rolled out by the brand, focusing on the goodness of milk with no artificial sweeteners, flavours or colours, in flavours loved by mums, kids and big kids too.
YAZOO is a £48m brand enjoying strong growth +8.2% YOY IRI Total Market 52 wks MAT 29.05.14. Flavoured milk has been recognised by ONS as a key purchase that has been firmly added to the nation’s shopping basket.
Tracey Barney, Managing Director at YAZOO, explains, “We’re excited to be working with Tetra Pak to launch our flavoured milk in new 1ltr cartons. The new carton gives the YAZOO brand strong stand-out on shelf, driving interest and trial among family households who are our heartland grocery shoppers.”
Andrew Smith, Marketing Manager at Tetra Pak UK & Ireland, said: “We are delighted to be working with YAZOO to launch their much-loved flavoured milk in our Tetra Brik® Aseptic 1000ml Edge cartons. Packaging plays a crucial part in both the shopper’s decision making at point of purchase and also how it performs in terms of its usage. Indeed, our recent consumer research undertaken by GSK revealed that Tetra Brik® Aseptic 1000ml Edge has consistently scored highest in terms of shelf impact.”
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