Pipers Crisps is introducing a brand new Chorizo flavour into their range of tasty, gourmet crisps. All Pipers Crisps’ flavours are sourced from carefully selected, passionate, artisan producers – and the new Chorizo flavour is no exception.  It is sourced from Kirkby Malham, Yorkshire, where specialist farmer and butcher Chris Wildman rears his rare-breed Oxford Sandy & Black pigs and creates unique Yorkshire Chorizo in the on-site charcuterie.

Alex Albone, Managing Director of Pipers Crisps, is delighted to have found such a suitable source for the Chorizo. “I’d wanted a meat flavour in the range for some time, but hadn’t found the right taste or an appropriate producer. When I visited Chris Wildman at his family-run enterprise, where there are three generations working together, I knew I’d found the taste and provenance I was looking for.  Chris himself is a fifth generation butcher, so he knows a thing or two about meat. The on-site charcuterie is really exciting. Chris uses only local, rare-breed, outdoor reared pigs to produce a range of hams, bacons and sausages – including Chorizo – for local businesses and farmers’ markets.  This delicious Kirkby Malham Chorizo is the perfect taste for our crisps – a distinctive, strong flavour without being too salty,” Alex adds.

Chorizo is a dry-cured sausage traditionally made in Spain, Portugal and South America. There are many different recipes – Kirkby Malham Chorizo contains coarsely ground pork, hand-mixed with smoked paprika, pepper, garlic and ginger.  Once the mix has been prepared and put into its skin, it’s hung for three weeks to dry and cure – the end result is well worth waiting for. Chris Wildman explains the provenance behind the Kirkby Malham Chorizo: “This isn’t a large-scale business – it’s all about quality rather than quantity. We carefully combine the finest ingredients, local where possible, and take the time to produce a true artisan product. Our products are very well received by our customers and we are proud to have won the ‘Local Producer’ award at the Yorkshire Life Food & Drink Awards 2011-12,” Chris adds.

Kirkby Malham Chorizo is the first new flavour to be introduced by Lincolnshire-based Pipers Crisps for several years, as Alex Albone explains: “Unlike many crisp manufacturers, we don’t go in for fashionable or seasonal flavours – we’re only interested in long-term relationships with specialist, artisan flavour partners. Our range now includes eight great flavours, so there’s something for everyone.”

Pipers

Tel 01652 686960

www.piperscrisps.com

Comments are closed.


Agreement

To use this website, you must be aged 18 years or over

This will close in 0 seconds